.DRIFT in ‘Group Presentation’ at Pace Gallery

It’s not unusual to consider where and how our everyday consumer goods were manufactured, but Amsterdam-based design team Studio Drift goes deeper.  Via their ‘Materialism’ project – samples of which are now on view in Pace Gallery’s current tech-friendly group show – Drift practices a kind of reverse engineering by breaking down light bulbs, cell phones and water bottles, as well as historic weapons and this bicycle, into component parts which are then displayed as pleasingly tidy arrangements of colorful cubes.  Guessing what each piece represents is an engaging game that ultimately prompts viewers to question how much we know about the goods we consume.  (On view on 25th Street in Chelsea through April 24th).

.DRIFT, Bicycle, rubber, polyurethane, steel, aluminum, lacquer paint, acrylonitrile-butadiene-styrene (ABS), polyoxymethylene (POM), gel, stainless steel, polycarbonate, brass, magnet and glass fiber sculpture: 7 7/8 x 31 ¼ x 13 3/16 inches, 2019.

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Merrily Kerr

Merrily Kerr is an art critic and writer based in New York. For more than 20 years, Merrily has published in international art magazines including Time Out New York, Art on Paper, Flash Art, Art Asia Pacific, Art Review, and Tema Celeste in addition to writing catalogue essays and guest lecturing. Merrily teaches art appreciation at Marymount Manhattan College and has taught for Cooper Union Continuing Education. For more than a decade Merrily has crafted personalized tours of cultural discovery in New York's galleries and museums for individuals and groups, including corporate tours, collectors, artists, advertising agencies, and student groups from Texas Woman's University, Parsons School of Design, Chicago's Moody Institute, Cooper Union Continuing Education, Hunter College Continuing Education and other institutions. Merrily's tours have been featured in The New York Times, Conde Nast Traveler, Sydney Morning Herald and Philadelphia Magazine. Merrily is licensed by New York City's Department of Consumer Affairs as a tour guide and is a member of the International Association of Art Critics (AICA USA)